Angie’s List Survey Breaks Down Definition of “Home”; New Contest Launched

INDIANAPOLIS, April 13, 2017 – When it comes down to what makes a house a home, it’s not price. It’s not its size. And it’s not its décor, according to an analysis of an Angie’s List (NASDAQ: ANGI) member survey.

“There really is no place like home,’’ said Angie’s List founder Angie Hicks. “And most of us define ‘home’ the same way: a comfortable place for the people we love.”

To make 20 families’ homes even more comfortable Angie’s List has launched a free-to-enter sweepstakes with a cash prizes of $10,000, $5,000 and $500.

“Whether you’re using your tax refund check or have already budgeted for a home improvement project this year, we want to help you do it,” Hicks said. “We can’t wait to see what our winners will do to make their homes even cozier.”

More than 700 of the 1,245 members who responded to the larger Angie’s List survey in January answered an optional, open-ended question: “What makes a house a home?”

“We were really curious to see what people would say, unprompted. We didn’t give them a list of words to select from. We wanted to hear what their first thought was,” Hicks said. “We found that 'home' doesn’t have to be exquisitely decorated or even particularly clean.”

The most common words cited regardless of age; size of home, family or income; cost of home; or presence of children were people and comfort.

  • 54 percent cited “family,” “people,” “friends,” “spouse,” “children” or “kids”
  • 49 percent cited “comfort” and/or “comfortable.”
  • 5 percent cited “dog,” “cat” or “pets” (Dogs won over cats by a whisker.) 
  • “Clean” accounted for only about 2 percent of the answers.

To enter the sweepstakes, simply sign in to the Angie’s List site between April 1 and June 30 and check the List for a service pro. Entrants’ names will be randomized and winners chosen in July. There will be one winner each for the $10,000 and $5,000 prizes. Ten others will win $500.

The sweepstakes is timed to award prizes at the traditional start to the home improvement season so homeowners can bolster their existing plans or dream up new ones. View contest rules here.

In addition to launching the sweepstakes, Angie’s List is also switching up its national advertising themes, focusing on what makes a house a home and why the company that says “home is where our heart is” is a great resource to keep it that way.

The Angie’s List survey was conducted in January 2017. It queried 1,245 members across the U.S. on several home improve topics. The Angie’s List survey showed 72 percent of respondents are planning to invest as much or more in their homes this year as they did last year.


About Angie’s List

Finding a pro for a job well done is easy at More than five million members nationwide use Angie’s List to help them maintain and improve their homes. Built on a foundation of more than 10 million verified reviews in more than 700 categories of local service, Angie’s List connects members directly to its online marketplace of services and offers unique tools and support designed to improve the local service experience for both members and service professionals.

CONTACT: Cheryl Reed, 317-396-9134, @AngiesListNews






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